Tony Burquez

Tony Burquez is the founder of ID8S and the creator of GEO IQ, the AI Search Visibility Platform. He works at the intersection of SEO, generative engine optimization (GEO), content strategy, and AI-powered marketing systems, helping marketing teams get their pages found, understood, and cited by AI answer engines and search engines.

Over his career he has built growth marketing and RevOps functions at nine B2B technology startups, six of which were acquired and one that went public (Imperva, IPO 2011). His roles include VP of Growth Marketing and RevOps at ArmorCode, VP of Growth Marketing and Ops at XONA, and growth and digital marketing leadership at Awake Security (acquired by Arista Networks), Accurics (acquired by Tenable), Tintri, and Distil Networks (acquired by Imperva). He builds and operates the full GTM stack in-house, from prompt engineering and automation to attribution.

Areas of focus

• AI Search Visibility, GEO, and AEO
• SEO, LLM optimization, and Schema.org structured data
• Content strategy and answerability
• Growth marketing, demand generation, and ABM
• RevOps and GTM systems, attribution, and marketing automation
• AI systems design and prompt engineering

Industry experience

• Cybersecurity
• Cloud
• Revenue Management
• Pharma / Biotech
• Electronics
• Gaming

Certifications and education

• Generative AI certification
• Google Ads (AdWords) Certified
• HubSpot Certified
• Computer Science, Foothill College

Published contributions

Selected collaborative articles Tony has contributed to on LinkedIn:

• How can you optimize video and podcast content for SEO?
• What are the most effective ways to identify new lead sources?
• What web content strategies can you use for long sales cycles?
• How can you handle unexpected delays in lead generation?
• How can you build a successful freelance business remotely?

Connect

Find Tony on LinkedIn.